Publishing, Peer Review and Quality Certification in the Digital Age

Every month the Special Collections department of the University of Amsterdam hosts a book salon, each focusing on a special theme. Last Thursday’s gathering focused on ‘the scientific publisher in the digital age’ and brought together a panel of three experts on the subject. Cees Andriesse, Emeritus Professor of Physics at the University of Utrecht and the author of Dutch messengers. A history of science publishing, 1930–1980 (2008), was accompanied by Geert Noorman, the head of NUV (Nederlands Uitgeversverbond – Dutch Publishers Association) and Eelco Ferwerda, publisher digital projects at Amsterdam University Press (AUP).

Questions leading the discussion were: What is a publisher? What is its function in the digital era and how is the Internet affecting the publisher’s value proposition?

Professor Andriesse, the first speaker, stressed that the main incentive for scientists to publish is reputation building and not money-making. Their foremost aim, even though this might seem ideological, is the improvement and enlargement of human knowledge. In this respect publishing is a must: scientists can only deepen their insights through dialogue with fellow scientists scattered over the earth. To ensure the growth of (accurate and valuable) knowledge, scientists let their fellow researchers judge their work on originality and correct reasoning. They then give a (honest) judgment on the value of the research, mostly in a nuanced manner with suggestions for improvements. Of course this system knows its critics, but as Andriesse states, it is the only true way to establish quality: the scientific journal is what it is today because of peer review and the organization thereof. And this is the primary task of the publisher; together with his editorial board and secretariat, the publisher is to ensure the proper functioning and arrangement of the peer review.

Andriesse goes on to consider what the influence of the Internet is on scientific publishing and thus on the peer review process. How does the Internet influence and shape peer review? As Andriesse states, being a publisher is increasingly a question of personality and networking. It is the personal qualities of a publisher that makes his or her name and brand and this will continue to be the case in the digital era. He also states that when it concerns the arrangement of peer review, a lot of discretion is needed. Andriesse ends his talk by discussing two famous Elsevier publisher-scientist combinations: Roosenvelt and Frank (Nuclear Physics) and Akert and Remarque (Brain Research). He concludes by stating that although the shape and the communication of peer review has become digital, this has not accelerated the process significantly. Emerging models like PloS and Biomed are on the rise but they are not really a distraction from all the, as Andriesse states, crap on the Internet. Andriesse clearly states that the Internet can add near to nothing to the scientific journal and its peer review.

Eelco Ferwerda, the second speaker, takes another starting point and discusses two young publishing companies, both Open Access, but each playing a different role. He states that Open Access is a growing phenomenon, where for instance the Dutch funding organization NWO has recently chosen to pursue an open access policy. This rise of Open Access is a direct result of the nature of science and the new possibilities for publishing: computers play a tremendous role in the gathering of information, and re-use should not be prohibited via copyright. Creative Commons and free licenses offer possibilities in this respect, Ferwerda states.

He starts by discussing Hindawi a STM publisher which has since 2007 been completely Open Access. And they make a profit. They make use of a very ‘reductionist’ model: they do not have any direct contact with their editorial boards, everything gets handled by mail. Ferwerda states that the business model of Hindawi is completely focused on growth and profit making and on the development of new journals. By doing market research in Web of Science they search for the best scholars in a certain niche and build up a new journal around them. According to Ferwerda Hindawi thus uses a modern and strictly commercial model with a quantitative and a-personal approach to quality. Open Humanities Press on the other hand follows a different strategy. Founded by academics in 2006, their aim is to remove the cultural barriers that inhibit scientists to make full use of the digital possibilities; their strategy is centered on trust and quality. They seek out the best, well-known scholars to support their product (also e-monographs) and they give a home and a quality stamp to journals set up by academics. By establishing connections with the Library of the University off Michigan and the Public Knowledge Project (with their OJS software) they hope to work more efficiently. They operate on a volunteer basis. As Ferwerda says, they don’t offer money but quality through both their business model and their network. The question is however, as Ferwerda ponders, if this will be a sustainable model in the future. Amsterdam University Press is somewhere in between these models: although they are in many ways a lot like OHP, AUP is a professional publisher that needs to make money. For them Open Access is not so much an enthusiasm as it is a real business model. But as OHP shows, the web has led to a renaissance of scholar-lead publishing which is forcing publishers to rethink their value: they are foremost brand builders, organizers, sellers and distributors in the digital age.

As a final example of new developments in science publishing Ferwerda mentions environments like H-net, a portal for researchers and educators covering all areas of the Humanities and Social Sciences. H-net is essentially a discussion network for knowledge exchange. Every sub-field is moderated by a team of scholars and an editorial board. Although not a publisher, H-net is an example of a semi-official form of scientific knowledge exchange. What will this model bring in the future and what will this mean for the publisher? – Ferwerda asks. 

Geert Noorman, the final speaker, brings the focus back to issues of peer review and the Internet. First of all he states that not every article needs an extensive discussion. Peer review also fulfills another function, namely that of ranking research. Being a reviewer is even a form of ranking or reputation building. And doing peer review is important work. And it is still work done by human beings that are fallible, which means mistakes are also still being made. However, as Noorman states, peer review is the only instrument to classify the results of science. It is hard work however, with, as he estimates, between 1-1,5 million articles published yearly. Do we still have enough reviewers (who can and want) to perform this job? Hasn’t peer review become old-fashioned and shouldn’t we replace it by usage statistics? Noorman clearly urges against this notion, citing figures showing that peer review is still very popular. According to these figures only 20% of the people think the current or classical system of peer review is no longer sustainable. 86 % however states they find it very valuable work to do and 91,5 % of the authors says it helped improve their work. When it comes to the digital developments, 73% of the reviewers say digital technologies has made their work easier the last 5 years. What is missing however, says 56 %, is proper information about how to conduct peer review. As to the future of peer review, the research shows processing tools will definitely increase in importance. And this is where, as Noorman states, publishers and universities could play an important role. The Internet could mean a lot to peer review: it builds communities, enlarges communication and it assists peer reviewers in doing their work faster and more efficient and it also enables meta-analysis.

However, as Noorman states, focusing solely on citation scores is a bad thing. Peer review will never become obsolete, although 25% of the researchers mentioned in the previous research think user statisctics might be an alternative to peer review). A thing publishers could focus on is the development of new tools and services that assist with better and faster peer reviewing like CrossCheck, the plagiarism detector by CrossReff.

These kinds of tools will make sure peer review remains alive and kicking in the digital age. Noorman states there should be more attention towards peer review in post-doctoral education, as it is a skill that needs to be trained and it is increasingly part of ones scientific responsibility. Noorman concludes by stating that usage statistics in some cases can be useful but that they miss the discussion element. And scientific discourse will always stay essential..

In the following discussion it becomes even clearer that the participants feel that the review of scientific publications remains essential. However, as Eelco Ferwerda states with pre-print repositories like arXiv, it gets a different function: peer review is more essential for ranking and branding afterwards, and less for direct scholarly communication. Peer review in this sense can be seen as a certificate, it is the end of a discussion, a final qualification: without this qualification you will not be admitted to the scientific annals, it serves as a threshold. With the online comments and the discussion on the preprint version a lot of rubbish also gets sifted out. In the end every article will have to be certified some where, some time. 

After a heated discussion on the need for Open Access (which according to some of the participants is being imposed on scientists by the government, publishers and libraries where others stated that Open Access was initiated by scientists) and the perceived ‘hidden agenda’ of the Dutch governments and its Open Access policy (which according to one participant will be used as an excuse to cut back on scientific funding even further, which was received very skeptical  by the majority of the participants), the concluding remarks focus on the fact that peer review as a process is first of all the property of the scientific community. But to organize it we still need publishers. To make things work better scientists should make clear what their needs are and publishers should keep on showing how they can fulfill these needs and how they can add value to the research process and outcome.

The problem, I felt, of the whole discussion on peer review as reflected on above, is that the speakers most of the time seemed to conflate peer review with (one of) its function(s): the certification of research as being qualitative. What the panelists seemed to essentially agree on was foremost the importance of the certification of scientific research by other scholars (the filter function), for which peer review is just one method. The lack of definitions used to describe peer review during the evening (not one definition was mentioned, if you don’t count ‘classical’) seemed to ignore the fact that not only there are already different levels and manners of doing peer review (from open to semi-open to blind etc.) there are also different methods to perform peer review per field. The difference is also huge between how peer review (often more an editorial process) is conducted in the HSS and in the Sciences. Statements made during the evening like ‘peer review will remain important in the digital age’ thus became quite meaningless with a term and a practice that can have so many meanings and manners. More important to question is what kind of peer review will become more important, and even more, how can we help it, advance it, adjust it or complement it in the digital age with the (alternative) tools and methods at our disposal (which are the more interesting questions concerning peer review I feel).

Next to that we might also start thinking about alternatives to peer review that still fulfill the same basic function as peer review in order to make this process more efficient. In this respect the article ‘On the future of peer review in electronic scholarly publishing’ by Kathleen Fitzpatrick gives many insights, where she separates the structure of peer review from the purposes it serves (and those purposes we want it to serve and those it actually fulfills).

She distinguishes two functions of peer review: fostering discussion and improving the work, and quality filtering (two functions Ferwerda and Noorman also already touched upon briefly during their presentations). However, the first can also already take place during the research process in an open setting, using user comments on the preprint and focusing more on the communication between scholars. Fitzpatrick goes on to establish the benefits these kind of open peer review systems offer to scholarly communication: 

“Vast amounts of scholars’ time is poured into the peer review process each year; wouldn’t it be better to put that time into open discussions that not only improve the individual texts under review but are also, potentially, productive of new work? Isn’t it possible that scholars would all be better served by separating the question of credentialing from the publishing process, by allowing everything through the gate, by designing a post-publication peer review process that focuses on how a scholarly text should be received rather than whether it should be out there in the first place? Would the various credentialing bodies that currently rely on peer review’s gatekeeping function be satisfied if we were to say to them, “no, anonymous reviewers did not determine whether my article was worthy of publication, but if you look at the comments that my article has received, you can see that ten of the top experts in my field had really positive, constructive things to say about it”?”

It is this discussion on how to really improve scholarly communication foremost (which in my opinion comes before quality – not saying that quality establishment is not also of the utmost importance) with the digital possibilities which I felt was missing[*] in especially Andriesse’s and also Noorman’s discussion of this system and which made the evening into a not very exiting all-agreeing praising of systems we now actually have the chance to improve – apparently not during these kind of panel discussions however. 

By the way, Kathleen Fitzpatrick is currently offering her book manuscript, Planned Obsolescence: Publishing, Technology, and the Future of the Academy for public review via MediaCommons Press.

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[*] Next to a further discussion on the rise of scholarly- and library-led publishing initiatives, which can certainly be seen as threatening the traditional roles of the publisher when it comes to both arranging peer review and to arranging the production and distribution of scientific content.

Scanners, collectors and aggregators. On the ‘underground movement’ of (pirated) theory text sharing

“But as I say, let’s play a game of science fiction and imagine for a moment: what would it be like if it were possible to have an academic equivalent to the peer-to-peer file sharing practices associated with Napster, eMule, and BitTorrent, something dealing with written texts rather than music? What would the consequences be for the way in which scholarly research is conceived, communicated, acquired, exchanged, practiced, and understood?”

Gary Hall – Digitize this book! (2008)

Ubu web was founded in 1996 by poet Kenneth Goldsmith and has developed from ‘a repository for visual, concrete and (later) sound poetry, to a site that ‘embraced all forms of the avant-garde and beyond. Its parameters continue to expand in all directions.’ As Wikipedia states, Ubu is non-commercial and operates on a gift economy. All the same – by forming an amazing resource and repository for the avant-garde movement, and by offering and hosting these works on its platform, Ubu is violating copyright laws. As they state however: ‘should something return to print, we will remove it from our site immediately. Also, should an artist find their material posted on UbuWeb without permission and wants it removed, please let us know. However, most of the time, we find artists are thrilled to find their work cared for and displayed in a sympathetic context. As always, we welcome more work from existing artists on site.’

Where in the more affluent and popular media realms of block buster movies and pop music the Piratebay and other download sites (or p2p networks) like Mininova are being sued and charged with copyright infringement, the major powers to be seem to turn a blind eye when it comes to Ubu and many other resource sites online that offer digital versions of hard-to-get-by materials ranging from books to documentaries.

This is and has not always been the case: in 2002 Sebastian Lütgert from Berlin/New York was sued by the “Hamburger Stiftung zur Förderung von Wissenschaft und Kultur” for putting online two downloadable texts from Theodor W. Adorno on his website textz.com, an underground archive for Literature. According to this Indymedia interview with Lütgert, textz.com was referred to as ‘the Napster for books’ offering about 700 titles, focusing on, as Lütgert states ‘Theorie, Romane, Science-Fiction, Situationisten, Kino, Franzosen, Douglas Adams, Kritische Theorie, Netzkritik usw’.

The interview becomes even more interesting when Lütgert remarks that one can still easily download both Adorno texts without much ado if one wants to. This leads to the bigger question of the real reasons underlying the charge against textz.com; why was textz.com sued? As Lütgert says in the interview: “Das kann man sowieso [when referring to the still available Adorno texts]. Aber es gibt schon lange einen klaren Unterschied zwischen offener Verfügbarkeit und dem Untergrund. Man kann die freie Verbreitung von Inhalten nicht unterbinden, aber man scheint verhindern zu wollen dass dies allzu offen und selbstverständlich geschieht. Das ist es was sie stört.”

But how can something be truly underground in an online environment whilst still trying to spread or disseminate texts as widely as possible? This seems to be the paradox of many – not quite legal and/or copyright protected – resource sharing and collecting communities and platforms nowadays. However, multiple scenario’s are available to evade this dilemma: by being frankly open about the ‘status’ of the content on offer, as Ubu does, or by using little ‘tricks’ like an easy website registration, classifying oneself as a reading group, or by relieving oneself from responsibility by stating that one is only aggregating sources from elsewhere (linking) and not hosting the content on its own website or blog. One can also state the offered texts or multimedia files form a special issue or collection of resources, emphasizing their educational and not-for-profit value.

Most of the ‘underground’ text and content sharing communities seem to follow the concept of (the inevitability of) ‘information wants to be free’, especially on the Internet. As Lütgert States: “Und vor allem sind die über Walter Benjamin nicht im Bilde, der das gleiche Problem der Reproduzierbarkeit von Werken aller Art schon zu Beginn des letzten Jahrhunderts vor sich hatte und erkannt hat: die Massen haben das Recht, sich das alles wieder anzueignen. Sie haben das Recht zu kopieren, und das Recht, kopiert zu werden. Jedenfalls ist das eine ganz schön ungemütliche Situation, dass dessen Nachlass jetzt von solch einem Bürokraten verwaltet wird. A: Glaubst Du es ist überhaupt legitim intellektuellen Inhalt zu “besitzen”? Oder Eigentümer davon zu sein? S: Es ist *unmöglich*. “Geistiges” Irgendwas verbreitet sich immer weiter. Reemtsmas Vorfahren wären nie von den Bäumen runtergekommen oder aus dem Morast rausgekrochen, wenn sich “geistiges” Irgendwas nicht verbreitet hätte.”

What seems to be increasingly obvious, as the interview also states, is that one can find virtually all Ebooks and texts one needs via p2p networks and other file sharing community’s (the true Darknet in a way) – more and more people are offering (and asking for!) selections of texts and books (including the ones by Adorno) on openly available websites and blogs, or they are scanning them and offering them for (educational) use on their domains. Although the Internet is mostly known for the pirating and dissemination of pirated movies and music, copyright protected textual content has (of course) always been spread too. But with the rise of ‘born digital’ text content, and with the help of massive digitization efforts like Google Books (and accompanying Google Books download tools) accompanied by the appearance of better (and cheaper) scanning equipment, the movement of ‘openly’ spreading (pirated) texts (whether or not focusing on education and ‘fair use’) seems to be growing fast.

The direct harm (to both the producers and their publishers) of the free online availability of (in copyright) texts is also maybe less clear than for instance with music and films. Many feel texts and books will still be preferred to be read in print, making the online and free availability of text nothing more than a marketing tool for the sales of the printed version. Once discovered, those truly interested will find and buy the print book. Also more than with music and film, it is felt essential to share information, as a cultural good and right, to prevent censorship and to improve society.

This is one of the reasons the Open Access movement for scientific research has been initiated. But where the amount of people and institutions supportive of this movement is gradually growing (especially where it concerns articles and journals in the Sciences), the spread concerning Open Access (or even digital availability) of monographs in the Humanities and Social Sciences (of which the majority of the resources on offer in the underground text sharing communities consists) has only just started.

This has lead to a situation in which some have decided that change is not coming fast enough. Instead of waiting for this utopian Open Access future to come gradually about, they are actively spreading, copying, scanning and pirating scholarly texts/monographs online. Although many times accompanied by lengthy disclaimers about why they are violating copyright (to make the content more widely accessible for one), many state they will take down the content if asked. Following the copyleft movement, what has in a way thus arisen is a more ‘progressive’ or radical branch of the Open Access movement. The people who spread these texts deem it inevitable they will be online eventually, they are just speeding up the process. As Lütgert states: ‘The desire of an increasingly larger section of the population to 100-percent of information is irreversible. The only way there can be slowed down in the worst case, but not be stopped.

Still we have not yet answered the question of why publishers (and their pirated authors) are not more upset about these kinds of websites and platforms. It is not a simple question of them not being aware that these kind of textual disseminations are occurring. As mentioned before, the harm to producers (scholars) and their publishers (in Humanities and Social Sciences mainly Not-For-Profit University Presses) is less clear. First of all, their main customers are libraries (compare this to the software business model: free for the consumer, companies pay), who are still buying the legal content and mostly follow the policy of buying either print or both print and ebook, so there are no lost sales there for the publishers. Next to that it is not certain that the piracy is harming sales. Unlike in literary publishing, the authors (academics) are already paid and do not loose money (very little maybe in royalties) from the online availability. Perhaps some publishers also see the Open Access movement as something inevitably growing and they thus don’t see the urge to step up or organize a collaborative effort against scholarly text piracy (where most of the presses also lack the scale to initiate this). Whereas there has been some more upsurge and worries about textbook piracy (since this is of course the area where individual consumers – students – do directly buy the material) and websites like Scribd, this mostly has to do with the fact that these kind of platforms also host non-scholarly content and actively promote the uploading of texts (where many of the text ‘sharing’ platforms merely offer downloading facilities). In the case of Scribd the size of the platform (or the amount of content available on the platform) also has caused concerns and much media coverage.

All of this gives a lot of potential power to text sharing communities, and I guess they know this. Only authors might be directly upset (especially famous ones gathering a lot of royalties on their work) or in the case of Lütgert, their beneficiaries, who still do see a lot of money coming directly from individual customers.

Still, it is not only the lack of fear of possible retaliations that is feeding the upsurge of text sharing communities. There is a strong ideological commitment to the inherent good of these developments, and a moral and political strive towards institutional and societal change when it comes to knowledge production and dissemination.

As Adrian Johns states in his article Piracy as a business force, ‘today’s pirate philosophy is a moral philosophy through and through’. As Jonas Anderson states, the idea of piracy has mostly lost its negative connotations in these communities and is seen as a positive development, where these movements ‘have begun to appear less as a reactive force (i.e. ‘breaking the rules’) and more as a proactive one (‘setting the rules’). Rather than complain about the conservatism of established forms of distribution they simply create new, alternative ones.’ Although Anderson states this kind of activism is mostly occasional, it can be seen expressed clearly in the texts accompanying the text sharing sites and blogs. However, copyright is perhaps so much an issue on most of these sites (where it is on some of them), as it is something that seems to be simply ignored for the larger good of aggregating and sharing resources on the web. As is stated clearly for instance in an interview with Sean Dockray, who maintains AAAARG:

“The project wasn’t about criticizing institutions, copyright, authority, and so on. It was simply about sharing knowledge. This wasn’t as general as it sounds; I mean literally the sharing of knowledge between various individuals and groups that I was in correspondence with at the time but who weren’t necessarily in correspondence with each other.”

Back to Lütgert. The files from textz.com have been saved and are still accessible via The Internet Archive Wayback Machine. In the case of textz.com, these files contain ’typed out text’, so no scanned contents or PDF’s. Textz.com (or better said its shadow or mirror) offers an amazing collection of texts, including artists statements/manifestos and screenplays from for instance David Lynch.

The text sharing community has evolved and now knows many players. Two other large members in this kind of ‘pirate theory base network’ (although – and I have to make that clear! – they offer many (and even mostly) legal and out of copyright texts), still active today, are Monoskop/Burundi and AAAARG.ORG. These kinds of platforms all seem to disseminate (often even on a titular level) similar content, focusing mostly on Continental Philosophy and Critical Theory, Cultural Studies and Literary Theory, The Frankfurter Schule, Sociology/Social Theory, Psychology, Anthropology and Ethnography, Media Art and Studies, Music Theory, and critical and avant-garde writers like Kafka, Beckett, Burroughs, Joyce, Baudrillard, etc.etc.

Monoskop is, as they state, a collaborative wiki research on the social history of media art or a ‘living archive of writings on art, culture and media technology’. At the sitemap of their log, or under the categories section, you can browse their resources on genre: book, journal, e-zine, report, pamphlet etc. As I found here, Burundi originated in 2003 as a (Slovakian) media lab working between the arts, science and technologies, which spread out to a European city based cultural network; They even functioned as a press, publishing the Anthology of New Media Literature (in Slovak) in 2006, and they hosted media events and curated festivals. It dissolved in June 2005 although the Monoskop research wiki on media art, has continued to run since the dissolving of Burundi.

As is stated on their website, AAAARG is a conversation platform, or alternatively, a school, reading group or journal, maintained by Los Angeles artist Sean Dockray. In the true spirit of Critical Theory, its aim is to ‘develop critical discourse outside of an institutional framework’. Or even more beautiful said, it operates in the spaces in between: ‘But rather than thinking of it like a new building, imagine scaffolding that attaches onto existing buildings and creates new architectures between them.’ To be able to access the texts and resources that are being ‘discussed’ at AAAARG, you need to register, after which you will be able to browse the library. From this library, you can download resources, but you can also upload content. You can subscribe to their feed (RSS/XML) and like Monoskop, AAAARG.org also maintains a Twitter account on which updates are posted. The most interesting part though is the ‘extra’ functions the platform offers: after you have made an account, you can make your own collections, aggregations or issues out of the texts in the library or the texts you add. This offers an alternative (thematically ordered) way into the texts archived on the site. You also have the possibility to make comments or start a discussion on the texts. See for instance their elaborate discussion lists. The AAAARG community thus serves both as a sharing and feedback community and in this way operates in a true p2p fashion, in a way like p2p seemed originally intended. The difference being that AAAARG is not based on a distributed network of computers, but is based on one platform, to which registered users are able to upload a file (which is not the case on Monoskop for instance – only downloading here).

Via mercurunionhall, I found the image underneath which depicts AAAARG.ORG’s article index organized as a visual map, showing the connections between the different texts. This map was created and posted by AAAARG user john, according to mercurunionhall.

Where AAAArg.org focuses again on the text itself – typed out versions of books – Monoskop works with more modern versions of textual distribution: scanned versions or full ebooks/pdf’s with all the possibilities they offer, taking a lot of content from Google books or (Open Access) publishers’ websites. Monoskop also links back to the publishers’ websites or Google Books, for information about the books or texts (which again proves that the publishers should know about their activities). To download the text however, Monoskop links to Sharebee, keeping the actual text and the real downloading activity away from its platform.

Another part of the text sharing content consists of platforms offering documentaries and lectures (so multi-media content) online. One example of the last is the Discourse Notebook Archive, which describes itself as an effort which has as its main goal ‘to make available lectures in contemporary continental philosophy’ and is maintained by Todd Kesselman, a PhD Student at The New School for Social Research. Here you can find lectures from Badiou, Kristeva and Zizek (both audio and video) and lectures aggregated from the European Graduate School. Kesselman also links to resources on the web dealing with contemporary continental philosophy.

Society of Control is a website maintained by Stephan Dillemuth, an artist living and working in Munich, Germany, offering amongst others an overview of his work and scientific research. According to this interview conducted by Kristian Ø Dahl and Marit Flåtter his work is a response to the increased influence of the neo-liberal world order on education, creating a culture industry that is more than often driven by commercial interests. He asks the question ‘How can dissidence grow in the blind spots of the ‘society of control’ and articulate itself?’ His website, the Society of Control is, as he states, ‘an independent organization whose profits are entirely devoted to research into truth and meaning.’

Society of Control has a library section which contains works from some of the biggest thinkers of the twentieth century: Baudrillard, Adorno, Debord, Bourdieu, Deleuze, Habermas, Sloterdijk und so weiter, and so much more, a lot in German, and all ‘typed out’ texts. The library section offers a direct search function, a category function and a a-z browse function. Dillemuth states that he offers this material under fair use, focusing on not for profit, freedom of information and the maintenance of freedom of speech and information and making information accessible to all:

“The Societyofcontrol website site contains information gathered from many different sources. We see the internet as public domain necessary for the free flow and exchange of information. However, some of these materials contained in this site maybe claimed to be copyrighted by various unknown persons. They will be removed at the copyright holder’s request within a reasonable period of time upon receipt of such a request at the email address below. It is not the intent of the Societyofcontrol to have violated or infringed upon any copyrights.”

Important in this respect is that he put the responsibility of reading/using/downloading the texts on his site with the viewers, and not with himself: “Anyone reading or looking at copyright material from this site does so at his/her own peril, we disclaim any participation or liability in such actions.”

Fark Yaraları = Scars of Différance and Multitude of blogs are maintained by the same author, Renc-u-ana, a philosophy and sociology student from Istanbul. The first is his personal blog (with also many links to downloadable texts), focusing on ‘creating an e-library for a Heideggerian philosophy and Bourdieuan sociology’ on which he writes ‘market-created inequalities must be overthrown in order to close knowledge gap.’ The second site has a clear aggregating function with the aim ‘to give united feedback for e-book publishing sites so that tracing and finding may become easier.’ And a call for similar blogs or websites offering free ebook content. The blog is accompanied by a nice picture of a woman warning to keep quiet, very paradoxically appropriate to the context. Here again, a statement from the host on possible copyright infringement: ‘None of the PDFs are my own productions. I’ve collected them from web (e-mule, avax, libreremo, socialist bros, cross-x, gigapedia..) What I did was thematizing.’ The same goes for pdflibrary (which seems to be from the same author), offering texts from Derrida, Benjamin, Deleuze and the likes: ‘None of the PDFs you find here are productions of this blog. They are collected from different places in the web (e-mule, avax, libreremo, all socialist bros, cross-x, …). The only work done here is thematizing and tagging.’

Our student from Istanbul lists many text sharing sites on Multitude of blogs, including Inishark (amongst others Badiou, Zizek and Derrida), Revelation (a lot of history and bible study), Museum of accidents (many resources relating to again, critical theory, political theory and continental philhosophy) and Makeworlds (initiated from the make world festival 2001). Mariborchan is mainly a Zizek resource site (also Badiou and Lacan) and offers next to ebooks also video and audio (lectures and documentaries) and text files, all via links to file sharing platforms.

What is clear is that the text sharing network described above (I am sure there are many more related to other fields and subjects) is also formed and maintained by the fact that the blogs and resource sites link to each other in their blog rolls, which is what in the end makes up the network of text sharing, only enhanced by RSS feeds and Twitter accounts, holding together direct communication streams with the rest of the community. That there has not been one major platform or aggregation site linking them together and uploading all the texts is logical if we take into account the text sharing history described before and this can thus be seen as a clear tactic: it is fear, fear for what happened to textz.com and fear for the issue of scale and fear of no longer operating at the borders, on the outside or at the fringes. Because a larger scale means they might really get noticed. The idea of secrecy and exclusivity which makes for the idea of the underground is very practically combined with the idea that in this way the texts are available in a multitude of places and can thus not be withdrawn or disappear so easily.

This is the paradox of the underground: staying small means not being noticed (widely), but will mean being able to exist for probably an extended period of time. Becoming (too) big will mean reaching more people and spreading the texts further into society, however it will also probably mean being noticed as a treat, as a ‘network of text-piracy’. The true strategy is to retain this balance of openly dispersed subversivity.

Cave Bunny

As already hyped over the Net, Nick Cave (the multitalented Australian singer, screenwriter, actor, writer and what have you) is releasing his second book The Death of Bunny Munro. Surrounding the presentation of his new book, Cave, assisted by publisher Canongate, is launching a huge marketing campaign using all digital/new media marketing possibilities to promote Bunny. This viral operation, combined with the aura surrounding Cave, makes this a very interesting endeavor to take a closer look at.

 First of all, what is the book about?  From the publisher’s website:

“The Death of Bunny Munro recounts the last journey of a salesman in search of a soul. Following the suicide of his wife, Bunny, a door-to-door salesman and lothario, takes his son on a trip along the south coast of England. He is about to discover that his days are numbered. With a daring hellride of a plot The Death of Bunny Munro is also a modern morality tale of sorts, a stylish, furious, funny, truthful and tender account of one man’s descent and judgement. The novel is full of the linguistic verve that has made Cave one of the world’s most respected lyricists. It is his first novel since the publication of his critically acclaimed debut And the Ass Saw the Angel twenty years ago.”

I have not (yet) read Cave’s first novel (mentioned above) but love his song writing, and although, as novelist Will Self states in his amazing review on Cave as a writer, writing good song lyrics is not the same as writing a good book or poem, Self (with me agreeing – I hope) seems to make an exception when it comes to Cave. From his review, entitled Dark Matter (originally published in The Guardian): 

“Cave, as a poetic craftsman, provides all the enjambment, ellipsis and onomatopoeia that anyone could wish for. A word on eroticism and the dreadful dolour of knowing not only that all passion is spent – but also that you’re overdrawn. If Cave were to be typified as a lyricist of blood, guts and angst, it would be a grave mistake. He stands as one of the great writers on love of our era. Each Cave love song is at once perfumed with yearning, and already stinks of the putrefying loss to come. For Cave, consummation is always exactly that.”

This promises quite a lot and the fact that Cave’s writing skills extend to prose does not surprise me, although it does make one a little envious of such an unlimited talent. 

Published by Canongate, the UK publication of Bunny is planned for September 3^rd 2009. Accompanying the book release a beautifully designed website has been created, on which one can (of course) find more information about the book, reviews (reviews from the Australian release are already up here) and information about the events surrounding the release. As this is an international release, being published in 31 countries around the world, these events are an important part of the campaign. Cave is doing webchats, interviews, evenings and talk sessions all over the world. These events will not only gather there own revenue but will definitely also promote the sales of the book. Cave is also booked to come to Amsterdam, states his Dutch publisher J.M. Meulenhoff: On the 14^th of October Cave will ‘do’ the renowned venue Carré (an evening with Nick Cave) – press interviews afterwards. Knowing these Carré events, tickets will probably go for around 100 euros. Good plan Nick.

Still, nothing out of the ordinary here. What makes this such an interesting multimedia release however is the fact that Cave simultaneously releases an audiobook version, read by the man himself, with an accompanying soundtrack created by Cave and Warren Ellis (who worked before with Cave on The proposition and in his Grinderman project). The soundtrack uses a ‘3D audio spatial mix’, specially designed for listening on headphones and thus, as the website states ‘creating a fully immersive experience for the listener’. Next to that one can also find videos on the Bunny site (and on Youtube) showing Cave reading from the book (detail: notice bling-bling rings on fingers) – again accompanied by the aforementioned soundtrack: all creating the necessary buzz around the persona or brand of Cave. I watched some of it, and, in a part which recalls a kind of absurdist Ellis, I especially liked chapter 11 part 1.

You can buy or order different formats of the book: the signed, numbered and slipcased limited edition (up to 120 pounds and increasing with every sale – real fans buy everything). The standard hardback, the ebook in EPUB format, an audiobook box set (with DVD of Cave reading extracts from the book) and an audio download will also be available. This multimediality offers the reader all kinds of entrances into the narrative, providing choice and convenience. The Guardian zooms in on this aspect in a very good analysis of these  kinds of ‘enhanced book editions’ that will be available for the iPhone:

“The Enhanced Edition does some of the things we’re now accustomed to seeing as standard in electronic texts: you can faff with fonts, change colour, bookmark it, and so on; and there’s some smart social networking stuff attached. But it also includes enhancements that could have a noticeable effect on the experience of reading. Instead of paginating the book conventionally, it’s presented as a continuous vertical scroll (one geek-pleasing trick is that you can adjust the scrolling speed with the angle of tilt of the phone), and the App includes an audiobook that syncs with the written text.  Pop on the headphones, thumb the screen and Cave’s voice picks up where you left off.”

The Guardian seems very enthusiastic about the possibilities these kinds of experiments might bring to our reading experience: making it less monolithically text based and more immersed with our other senses, experiencing mixed media at the same time, as we are increasingly more used to nowadays anyway:

“This is interesting. It could be regarded as a gimmick, but if it catches on, it will subtly change the way we experience fiction. If you half-read, half-listen to a book, your experience of reading will partly be shaped by the voice of the audiobook; your memories of the text will be coloured by how you took it in, passage by passage. (…) So, some whiffs of roses and haddock. But the breadth of the package, it seems to me, is at the very least a weathervane. There’s no ignoring the fact that the e-book will, not too far from now, compete with the paperback; and the likelihood is that some readers won’t just use them to read. It’s a longstanding truism to say that every reader reads a different book. As more packages like this find their way to market, the book itself, as well as its readings, will become more plural, more blurred, and less monolithically booky. Smells good to me.”

Well, I am ready for the experience and will try to read the book simultaneously with the audiobook; as I am a fast reader I wonder if Nick can keep up with me, but maybe the rich baritone of his voice will keep my eyes gripped on the words a little longer.

 

Post Literacy

The concept or theory of post literacy (which I learned about via James Bridle from booktwo.org) is described by Wikipedia as a stage ‘wherein multimedia technology has advanced to the point where literacy, the ability to read written words, is no longer necessary’. However, literacy encompasses much more than just the ability to read (and analyze) written words. Media literacy, the equally broad term used to expand the concept of literacy, is mostly used to describe the capability to analyze, decode and criticize the manifold messages incorporated in the different (digital) media. Media literacy has with the growing popularity of online communication, again become a much debated topic and an interest of educational reformers. Post literacy, as a concept, incorporates media literacy but pushes the idea even further, to a future where text no longer is perceived as the dominant medium. According to postliteracy.org, post literacy focuses on the other (medial) means of communicating messages, exploring ‘visual, interactive, computational and textual literacies’. As they state, to be able to decipher the (often hidden) messages in multimedia communication, polymodal literacy is needed. This creation of a polymodal literacy is a necessity in today’s society, where the advance of the Internet has lead to an enormous rise in the use of multi(-digital-)media communication, transcending the explicit focus on text inherited from the print era. As postliteracy.org states on its website:

“Postliteracy.org is a response to the relationship that people in the twenty-first century have to literacy and shifting modes of communication. The Web has evolved from a text-based technology to one focused on graphic display and visual layout. Multimedia content largely privileges visual over verbal content.”

Exploring the concept of post literacy in a very practical manner, postliteracy.org is using steganography and online deciphering software to post multimedia puzzles with hidden messages for you to solve (as a means to further develop your post literacy level), as you can see here.

As Doug Johnson states, the interest in multimedia and the concept of post literacy has grown due to the increased use of small and portable video and movie playing devices, further pushing the dominant textual media into a supporting role. This demise of the power of textual media reminds us of a foregone past, showing similarities with preliterate (oral) societies in which, as Wikipedia states, people have ‘not yet discovered how to read and write’, the difference being that ‘a postliterate society has replaced the written word with an electronic oral culture, or some other means of communication.’ As Walter Ong describes in Orality and Literacy, in the transformation from a preliterate to a literate society, the capability to write and read had to be acquired, in a similar fashion as one learns to use a tool. According to Ong this fundamental transformation also meant a shift in the way we think and structure thoughts. Mike Ridley is very much interested in this change in how we think, triggered by the use of different media, and in the influence this media use has on the way our brain functions (some even state that the way we process information in today’s information overloaded society has lead to our brains looking ever more like those of schizophrenics, giving rise to ponderings about a new schizophrenic society and schizophrenic ways of thinking). But Ridley wants to stress not the negative connotations surrounding post literacy, which focus on the decline of textual communication and reading, where he wants to emphasize the inherent strengths of both orality and literacy, to see what the potential of a post literate society could be.

As Dough Johnson remarks, the increased use of media other than textual (especially in an online environment) combined with the fact that we, as recent studies have shown, read differently online, might mean we are heading towards a post literate society faster than we think. Although Johnson states that he does still see a role for textual media and communication, in his definition of a post literate society, people choose to use the other media as their main means of communication, they have a preference for them or, as he states ‘The post literate’s need for extended works or larger amounts of information is met through visual and/or auditory formats.’

This development described by Johnson and others can be seen as closely connected to the research that is being conducted on new ways of data visualization, in which graphic or figurative representations of large amounts of data are used to get an overview of and deeper insight into complex and huge information compounds and objects, constructing a way of dealing with information overload and representing it in a non-textual manner. As Wikipedia states, the primary goal of data visualizations is ‘to communicate information clearly and effectively through graphical means’. The necessity of these kinds of tools or representations in a way illustrates the short-fall of textual communication in the online environment (in some occasions). Where information is ever more superfluous and the need to grasp large amounts of data (especially in science) ever more important, other media might be more convenient.

Doug Johnson looks at the way the move towards post literacy is influencing books and the way we use them (online), noting the rise of comics and graphic novels, (or think for instance of the popularity of Manga and role-playing games which increasingly use complex narrative structures in a non-textual manner). He then goes on to denote what the coming of a post literate net-generation means for the future (post literate) library. One of the most important point Johnson makes is that we need to get away from and look critically at our bias towards print, which is prejudicing our literacy skills when compared with our other media knowledge and apprehension. He sees the ‘return’ to a post literate society as a natural development towards a more multisensory way of communication:

“But I would argue that post literacy is a return to more natural forms of multisensory communication—speaking, storytelling, dialogue, debate, and dramatization. It is just now that these modes can be captured and stored digitally as easily as writing. Information, emotion, and persuasion may be even more powerfully conveyed in multimedia formats.”

John Connell responds to Johnson in a post in which he emphasizes the continuing importance of text, even in an online environment. Although he agrees with Johnson concerning the lack of attention for other forms of literacy, he does state that ‘the debate should not be about print but about the utility, beauty, strength and continued resilience of text in its multifarious contexts, whether on paper or on any other medium.’ This is actually a very interesting point that he makes, to take a closer look at and investigate how text ‘mixes’ with other media, and how it is perceived and consumed in the context of other (digital) media. How does the interaction between text and other media change the way we analyze and interpret the message inherent in this multimedia format, which then in a way transcends the mere textual medium?

Mike Ridley perhaps captures the full meaning of post literacy best (agreeing more with Johnson than with Connell where it comes to the dominance of text) in his definition, in which he says that ‘post literacy is the phrase used to capture the possibility of rich human communication that exceeds (and hence replaces) visible language (writing and reading) as the dominant means of the understanding and exchange of ideas.” Ridley introduces here an important aspect I feel has been missing in the above discussion, focusing mainly on post literacy and the consumer side of multimedia communication. For as I believe, to be able to communicate in a post-textual manner, the producers of these new forms of online communication also need to become post literate.

One way to think about the idea of a post-literate-writer (a contradiction in terminus) or a post textual content producer, is to reflect upon ideas that transcend the concept of media, focusing rather on (the development towards) a single medium or on the disappearance of media as such. As Kiene Brillenburg Wurth states in her article Multimediality, Intermediality, and Medially Complex Digital Poetry (referring to Friedrich Kittler), the Internet is leading to ‘the end of medial compartmentalization’. She cites Kittler saying:

“(…) If the optical fibre network reduces all formerly separate data flows to one standardized digital series of numbers, any medium can be translated into another. With numbers nothing is impossible. Modulation, transformation, synchronization; delay, memory, transposition; scrambling, scanning, mapping – a total connection of all media on a digital base erases the notion of the medium itself.”

This closely resembles Mark Amerika’s idea of ‘the artist as the medium’, through which the different communication streams flow, as he states ‘the artist is the medium or instrument, and the networked space of flows play this instrument to facilitate the development of creative compositions’ (Meta/Data,19). This idea of the content creator as the real medium, putting things on its head in a way, literally incorporating and mixing the different media into one single communication expression, in whatever format, could be a nice fit for thinking about what a post literate content producer should be able to do.

As Brillenburg states, with the coming of digital art, the idea (or the myth) of separate and sustainable media with their own specifics or ‘essence’ is destroyed. She refers to the 19^th century connotation of a Gesamtkunstwerk, in which one tried to connect the different media. However, as she states, the Gesamtkunstwerk has been ‘evolving into the kind of aural-visual-verbal computer games and multi-sensory interactive art works that have now grown so familiar to us.’ Brillenburg thinks the idea or concept of multimedia is no longer sufficient to describe the new forms of digital media communication that are taking place online, and she proposes to use the term intermediality instead, which can incorporate better the different ways in which media ‘contaminate’ each other, as a way to describe the ‘in-between’ of media. As she describes it:

“Intermediality projects not simply a ‘together-art’ or any other continuation of nineteenth-century Gesamtkunst, but a criss-crossing between and mutual infusion of different medial modalities. Words become like colours, colours like words, texts like buildings and spaces, sounds are spatially heard – such contaminations date back not so much to Wagner’s utopian view of the arts united, but to those avant-garde experiments that questioned the respective identities and conditions of possibility of the different art forms.”

For me this summarizes quite clearly how the move towards a post literate society is not only about being able to analyze and interpret polymodal ways of communicating, but also about being able to produce these forms of communication in a good (and comprehensible) way. Not only can we be seen moving towards a society in which the consumption of media is increasingly becoming post literate, the digital media producer, artist, or even scholar, is also increasingly working in a mixed medial manner. Like Mark Amerika remarks when he states that he lets the media flow through him (or her) this means the online content producer will be using media less and less as separate entities. Although these post literate characteristics of mixing media are mostly seen in visual arts, we are also increasingly seeing multimedial (or intermedial) writers, poets (the focus of Brillenburg’s analysis) and even scholars, who are less biased towards text, using different media in a natural and even unconscious way (emphasizing the flow) like for instance Paul D. Miller (aka Dj Spooky) or Mark Amerika have been doing in their scholarly and/or artistic works. It might be interesting to reflect upon what the influence of these ways of post literate thinking and (more important perhaps) of post textual doing, might be on the production and consumption of scholarly books. What kind of consequences might these developments have for the way scholars operate in a digital environment, using new digital media to communicate their research? It would be equally interesting to think about what a post literate (or post-textual) humanities field would look like, a form of humanities scholarship in which text would no longer be the dominant choice for transferring or communication research. Maybe the experiments Lev Manovich has been doing with digital humanities and data visualization, and his emphasis on a new methodology of ‘cultural analytics’, are a good example of what a post literate, post textual or polymodal humanities might start off from.

Touched by History

The first publication of the OAPEN project has recently come to light, a collection of essays by Johan Huizinga entitled De hand van Huizinga, collected and with an introduction by Willem Otterspeer; the essays are in Dutch, via Amsterdam University Press, but will also be translated into several other languages via the other OAPEN partners, in French by Presses Universitaires de Lyon and in English by Manchester University Press.

Who would have known that the works of such a, as some characterize him, posh and studious historian, would be at the forefront of these kind of digital experiments? For as I wrote before, one of Huizinga’s other great works, Homo Ludens, was part of an AUP/Athenaeum Bookstore POD series which is doing very well in the Netherlands at the moment (strange thing being that I have been seeing these editions pop up everywhere now – makes you wonder whether a secret small print run hasn’t replaced the ‘handicraft’ disguise of the ‘genuine POD edition’). Next to that Huizinga’s works can also be found on the Project Gutenberg Website, amongst others The Waning of the Middle ages (in Dutch), his most famous work, and Erasmus and the Age of Reformation

Of course Huizinga’s international renownedness, the accessibility of his work, covering a wide range of topics, and the beautiful and playful character of his language will be appealing to both an academic public as well as a more broader public interested in general cultural topics and literature. These considerations must have been influential when it comes to the choice of such an author and scholar for these kinds of new projects; not only to give the projects themselves a little more flair and esteem, but foremost to revive interest in one of Holland’s most gifted scholarly writers.

On a more personal level I am also very proud and glad this selection of essays has been picked to be the first OAPEN publication, as I am originally a (cultural) historian by education and Huizinga has always been my favorite historical thinker – well to be honest it is a tie between him and Walter Benjamin, although the latter can’t technically be called a historian as he is such an inherent cross- and interdisciplinary thinker.

But Huizinga can’t be called an ‘ordinary’ historian either! His orations, books and essays cover a huge array of subjects and his style is –although of course a little outdated- very lively, fresh and passionate. I absolutely love the little review Carel Peeters wrote about the essay collection for the Dutch magazine Vrij Nederland. Here is an excerpt (my translation):

“Although he [Huizinga] developed from an esthete who believed art to be far superior to the natural sciences, into a moralistic cultural critic, Otterspeer sees the ‘larger unity’ of his work in the logical ‘metamorphoses’ he went through. Out of the philologist developed the historian, out of the historian came the cultural critic and from there developed the cultural-anthropologist. The connection between everything being the Burckhardtian idea that history is ‘poetry in its highest sense’. For Huizinga it eventually all comes down to literature.”

This excerpt is a direct reference to Otterspeer’s introduction to the essay collection, where Otterspeer furthermore states that ‘according to Huizinga language originated like poetry originated: from a lyrical merging of sensory impressions. Synesthesia was the cradle of language’ (my translation). Otterspeer’s introduction tries to give an insight in the development of both Huizinga’s character and his work and is a must-read if you are interested in Huizinga’s works and thoughts. You can read or download De hand van Huizinga here in Dutch or wait a little longer for the French and English translations.

Patronage

Kevin Kelly reports on his blog about an experimental book publishing model. In this model you first sell a required amount of (hard cover) books (in this specific case 200), enough to cover for the costs of the print run, after which the book is made available online for free as a downloadable PDF. Actually this is just a variant of the delayed Open Access model, in which after a certain embargo time the books or journals are made Open Access. What I like however about the example Kelly mentions of the New Liberal Arts book, a Snarkmarket/Revelator Press collaboration, is how they combine this delayed Open Access model with a community support or maecenas model. Stressing the importance of patronage they state on their website:

“We’ll post a PDF online, free for everyone—but only after we sell this run of 200 real, physical objects. So think of it this way: You’re not just buying a thought-provoking, take-it-to-the-coffee-shop book for yourself. You’re buying access for everybody. You’re a patron of the new liberal arts!”

Of course, as Kelly also says, you need an audience big enough to be able to offer both a print run and on online edition. And here’s where word of mouth marketing comes in handy. And it definitely worked in this case where the print edition sold out in less than eight hours, as the website again states:

“New Liberal Arts, a Snarkmarket/Revelator Press collaboration, is the beginning of an attempt to describe topics, disciplines, and methods of inquiry essential to any 21st century education. Ranging from “attention economics” to “video literacy,” New Liberal Arts is a glimpse into the course catalog of an idiosyncratic new school—a liberal arts college 2.0 New Liberal Arts went on sale on July 7 in a limited edition of 200 copies at Snarkmarket. The initial print run sold out in less than 8 hours.”

Revelator press, which publishes e-chapbooks for the masses, maintains another business model, where they put their books online for free, hoping they will gather enough response and attention to be able to sell print editions. Probably a saver model to use where there is a lack of an audience from the start, and even a small print run of 200 copies can already be a huge financial failure. Maybe POD, as its quality is improving enormously at the moment, could offer some more possibilities for similar presses. Revelator Press has an excellent Q& A section where they explain their choice for a free model. I love it so I have added it underneath. Also be sure to take a look at there beautiful designed e-chapbooks consisting of poetry, drama and short stories. I for example loved this one: Nine Poems by Gavin Graig.

Q & A

Q: What is Revelator?

A: e-chapbooks for the masses.

Q: What the hell does that mean?

A: I’ll level with you. We know some people. These people write. Good stuff. It’s really hard to get things published (yeah, I know, cry me a river), so we’re going to put some of this stuff out there. Free.

Q: Free?

A: Sure, the first one is always free.

Q: What’s the catch?

A: No catch. We’re betting that you’ll like it, and you’ll come back to read more.

Q: So this is like one of those record club things, where you’ll start mailing me stuff I don’t want, and charge me if I don’t return it?

A: Nope. We’re not in it for the money. We want to get people talking, and maybe if enough people get talking, or the right people in the right places, then maybe you’ll see some of these people in Poetry, or The New Yorker, or on the new release table in your local bookstore. You can buy stuff then.

Q: Real publication? You think these people are that good?

A: Who am I, Harold Bloom? These people are good writers. Read them. Tell them what you like and don’t like.

Q: Tell them? This thing is interactive?

A: This is a blog, isn’t it? Join the 21st century.

Q: How do I keep up?

A: Subscribe to our rss feed (http://revelatorpress.blogspot.com/feeds/posts/default). You can keep an eye on the discussion there, and we’ll post original work, in PDF form, every four to six weeks or so.

Q: Anything else?

A: Yeah. Tell your friends.

Ebooks Galore!

This month it’s again time for the World Ebook fair! The fourth annual World Ebook Fair, this year from 7/04/09 to 8/04/09 will offer Open Access to their sponsors ebook collections consisting of more than 2 million books. During this month these ebooks will be online available for free (otherwise a membership of $8.95 per year to the World Public Library will get you free access to more than half a million ebooks). Aggregating content from amongst others Project Gutenberg, the World Public Library and the Internet Archive, the World Ebook Fair sets as its goal ‘to provide Free public access for a month to 2 Million eBooks.’ Michael Hart, founder of Project Gutenberg (the first and largest single collection of free electronic books) and the inventor of ebooks way back in 1971, states on the project website: ‘Today There Are 2 Million Free Electronic Books On The Internet. Download Your Selections From 2 Million eBooks for the Month of July’. And they are adding more than a 1000 ebooks every day.

The fair is already a big success. As Book Publishing News states:

“The first day of the Fair saw over 1 million downloads, including popular titles such as Jane Austen’s “Emma,” Louisa May Alcott’s “Little Women,” and Joseph Conrad’s “Nostromo.”
New high speed Internet connections and Web servers are in place to handle the vast reponse expected from the public, seeking free access to much of the world’s great literature. This year, many readers will use their iPhones, Sony Readers, Kindles, MP3 players and a host of other devices, in addition to desktop and notebook computers.”

So with almost four more weeks to go, get your share whilst you can. There is an advanced search option for language, title, author etc. and you can also browse the collections. Once in the search mode you can also select different categories (literature, philosophy, poetry etc.). The books are mostly PDF’s and don’t have the nicest lay outs but hey, their free! You can also find many mp3 audio files (which is of course very nice, you can listen to your favorite book on your iPod!).

With a quick search I found Wittgenstein’s Tractatus Logico−Philosophicus, Nietzsche’s Ecce Homo and some Dutch literature classics, Multatuli’s Max Havelaar, Lodewijk van Deyssel’s Een liefde and Jacob van Lennep’s Ferdinand Huyck (with illustrations!). And there is much much more. What a resource… I absolutely love ebooks!

Academic Publishing must face the Inconvenient Truth

Another thing I would like to draw your attention to is an excellent speech given by Michael Jensen at the Association of American University Presses’ (AAUP) annual meeting last June. Michael Jensen is the Director of Strategic Web Communications at the National Academies Press, one of the oldest Open Access publishers. As Wikipedia states: ‘The National Academy Press (as it was known in 1993) was the first self-sustaining publisher to make its material available on the Web, for free, in an open access model’.  Jensen combined in his plenary presentation the urge for an Open Access business model with the need for environmental changes in publishing. I met Michael Jensen last June as part of the external stakeholder group meeting of the OAPEN project, for which I am doing research, and found him a very passionate Open Access believer though at the same time a very pragmatic person, where he stated, amongst others, that our project should not try to solve all the problems facing Open Access at once but should rather focus on its main goal, on what it set out to achieve in the beginning and work from there. And this shows in my opinion how Jensen is at the same time a man who is not afraid to be both a practical problem solving guy as well as a man who reflects on broad strategic future visions, as set out for instance in his AAUP presentation. The Open Access movement should be proud to have him on its side. I also like the way he says in his presentation that he is not an Open Access zealot but a firm believer in Open Access as the only sustainable publishing model for academic publishing in the years to come: 

“I believe that we must shift our business models — publicly, transparently, intentionally, thoughtfully, but radically — to a digital one, with open access as the backbone of scholarly publishing. We must do this to survive a tremendously turbulent next decade, and to ensure that our mission, and its survival, continues to be fulfilled.”

 His plea goes out to a model in which print is no longer the main course but rather a side-product of publishing, reducing the environmental strain that comes with the physical dissemination of books and journals: 

“Scholarly publishing is a vital part of a larger scholarly communications system, and must be preserved. University Presses also recognize that we have a societal responsibility. We recognize that the lifecycle energy and CO2 costs of printing, shipping, storing, and distributing physical books must be radically curtailed. […]Scholarly publishing’s role in the world must be de-linked from print publication. The print book must become the exception, not the rule, as soon as possible.” 

Underneath you will find his speech as given. You can find the full text here. Underneath the You Tube movies you can find some more inspiring lines from Jensen’s speech.

“To retain the qualities of scholarly communication, we’ll radically shift, if you’ll step up to the plate.

Does that mean giving up some control? Yes.
Does that mean collaborating more? Yes.
Does that mean innovating our way out of a failed system? Yes.
Does that mean embracing various forms of open access in exchange for institutional support? Yes.
Does that mean rethinking the economics, and the cost recovery systems, and the sustainability models of scholarly publishing, based on a collapsing physical world? Yes.

Within the context of a world in crisis, we *must* demonstrate that we’re radically rethinking our relationship to the future. We must demonstrate that we are part of the solution, not part of the problem. We must seize initiative now, and start making changes as fast as we can.

Open access + digital publishing will help get us to a sustainable world, and keep us in the mix.”

The Concept of Bible

Some small stuff from around the world or the web or the world that is the web that deserves some attention here in this and future posts to be. First of all the oldest bible (ok maybe no small stuff), the Codex Sinaiticus, has been digitized and has concurrently been made accessible online. As the project website states ‘Codex Sinaiticus, a manuscript of the Christian Bible written in the middle of the fourth century, contains the earliest complete copy of the Christian New Testament’. I attended a lecture by David Parker, one of the project members, last year as part of a symposium on Text comparison and digital creativity, at which Parker presented the project as it was enfolding and discussed the difficulties and challenges the online presentation of a document that has been scattered around different institutions, presents, making it truly a ‘virtual’ Codex Sinaiticus. Collected once more into one online object, now you can actually browse through the quires and folio’s of the manuscript and zoom into details that fancy your interest. And you can even adjust the lighting and surely do many more interesting things that I have not as of yet explored.

The goals of the project revolved around the historical research, conservation, digitization,  transcription and dissemination of the manuscript. The study of the production of Codex Sinaiticus has proved invaluable for the study of book or manuscript history and production. The history of Codex Sinaiticus has also been very important for the development of the idea and the creation of the concept we nowadays refer to as ‘bible’ as a collection of canonical books: 

‘The ability to place these ‘canonical books’ in a single codex itself influenced the way Christians thought about their books, and this is directly dependent upon the technological advances seen in Codex Sinaiticus. The quality of its parchment and the advanced binding structure that would have been needed to support over 730 large-format leaves, which make Codex Sinaiticus such an outstanding example of book manufacture, also made possible the concept of a ‘Bible’. The careful planning, skilful writing and editorial control needed for such an ambitious project gives us an invaluable insight into early Christian book production.’

The presentation of the manuscript on the website is marvelous. And what a chance to brush up your Ancient Greek! You can check it out for yourself here.

Encore! More Free Playing

The story around Free continues (talking about a nice marketing strategy). A review from Malcolm Gladwell (yes, the Blink and Tipping Point guy) in The New Yorker elicited a response from Anderson on his blog, causing another Internet aficionado, Seth Godin, to again take sides (Anderson’s side that is). Seems like a dinosaur fight (though very gentlemanlike of course). Gladwell’s argument revolves around the notion that the money, or better said, the payment for services provided, has to come from and end up somewhere. As Gladwell states: ‘It would be nice to know, as well, just how a business goes about reorganizing itself around getting people to work for “non-monetary rewards.”’  He thus states that ‘free is just another price’ and information can’t actually want to be free, as it can’t really ‘want’ anything; the actors in the system want it to be free in order to make some money around free (‘free represents an enormous business opportunity’). Next to that Gladwell argues that whereas the costs of the digital product might be nearing zero, the costs to produce the product or content still make up a large amount of the price, as John Naughton also elaborates on in his review in The Observer.

Anderson responds by stating that the circular reasoning of which Gladwell accuses him does no longer pertain in a gift economy in which content is truly being produced without the aim of creating money. The circle ends when it concerns money and expands into the realm of the nonmonetary. In Andersons words: ‘Somewhere down the chain, the incentives go from monetary to nonmonetary (attention, reputation, expression, etc).’ Godin takes this argument even further stating that ‘In a world of free, everyone can play’, meaning that in an abundance and attention economy as the world wide web is, many people are willing to write for free. This does not mean everybody will write for free and no one will pay for online content anymore.

As Drake Bennett writes in his review for The Boston Globe, this idea of a minority of fee-payers for the deluxe services in a freemium model, is one Anderson sees as highly probable. From the review: ‘The advantage of freemium, Anderson argues, is that in a digital world, the cost of widely disseminating the free stuff is low enough that you don’t actually need that large a percentage of premium clients to make it work. Indeed, in general, Anderson sees the mind-boggling scale of the Internet as central to its ability to sustain free institutions, especially totally free ones like Wikipedia, which survives on the altruistic efforts of a minuscule proportion of its planet-wide set of users.’ Selection might also become more valuable in an attention economy, becoming another basis of potential revenue, picking the pearls from the heaps of free. As Godin writes: ‘The reason that we needed paid contributors before was that there was only economic room for a few magazines, a few TV channels, a few pottery stores, a few of everything. In world where there is room for anyone to present their work, anyone will present their work. Editors become ever more powerful and valued, while the need for attention grows so acute that free may even be considered expensive.’

Meanwhile, Chris Anderson had been busy thinking about ways to offer Free for free, whilst of course creating the necessary viral buzz around that at the same time. Latest news is the free availability of the MP3 audio book download, either as a free download via Wired or via the online radio community Spotify. Next to that Anderson thought of an elaborate scheme to offer not only the e-book as a free download but also to distribute free paper-back and price-reduced hard-back copies via Random House and BrandRepublic.com, sponsored by Adobe. Although a little UK centered, I am already very glad with my audio download and will await the e-book. I will keep you posted when it goes live.

And here it is, from Scribd. Not sure if I can lawfully embed this though, since it has a traditional copyright notice (why no CC license Chris?). But hey, then don’t offer the embed option I would say

 

View this document on Scribd